Beana the company was founded in 2020, but the idea was born a couple years earlier on a summer weekend trip by a group of friends. Conversations were driven by a love for pets, a passion for design and a desire to make the world a better place. As a result, we had the vision of creating a quality pet brand that promotes and enables environmental responsibility. The Beana brand is a tribute to the beautiful bond between humans and animals, as well as endorsing harmony with nature and preserving a healthy planet.

Beana is front and foremost a design company that has set out to redefine the pet apparel market. In order to achieve this we employ the most exciting young textile designer talent in Scandinavia combined with 30+ years of experience in developing pet clothing. We have set an ambitious goal of creating the most beautiful, the most comfortable and the most sustainable products available for pets. All while promoting, educating and enabling environmental responsibility. We take pets, design and nature seriously, and we are sure there are pet owners out there who do so too.

Our philosophy

We believe pets deserve better products to suit their needs as well as their personality. Furthermore, we want to make your time with your pet easy and exciting. This means we work hard to develop products that fit perfectly and inspire with unique designs. Beana applies the high standards of people's fashion to pet products, and we hope you enjoy the end result as much as your furry friend will!


Beana's commitment to environmental responsibility is driven by three guidelines. First, Beana products are produced in the EU and only by manufacturers with sustainability certifications. Second, we only use high-quality, durable materials and recycled ones whenever possible, and plastic-free packaging. And third, Beana donates 5% of profits to protecting animals and the planet. By choosing Beana pet owners make an environmentally responsible choice and get to be a part of a community that helps create a greener future.

Thank you for loving design. Thank you for loving the planet.

You are Beana.





Bold by design. Cute by nature.